Emma, founded in 2015 in Frankfurt, is the world's leading direct-to-consumer sleep brand, designing and selling mattresses, beds, pillows, and sleep accessories. The company operates across more than 35 countries with over 25 retail stores in Europe and a workforce of more than 850 employees representing over 60 nationalities. Its operations span offices in Frankfurt, Lisbon, Mexico City, Manila, and Bucharest.
The company's product line centres on sleep technology developed through German engineering. Its mattresses incorporate proprietary technologies such as AirGrid lattice, Diamond Degree foam, and edge-to-edge spring designs aimed at spinal alignment and pressure relief, and are offered with a 365-night trial and a 10-year warranty.
Emma positions itself as a mission-driven organisation focused on helping people understand the importance of sleep and empowering customers to perform at their best. The company's culture emphasises execution, team growth, and the importance of sleep as part of overall wellbeing.
