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Aaru

Aaru builds multi-agent AI simulations of entire populations, using millions of data-grounded AI agents to predict human responses for market research and strategic decision-making.

Aaru is an artificial-intelligence company that builds multi-agent simulations of entire populations. Its platform uses millions of AI agents grounded in real-world data and behavioural models to predict how people are likely to respond, and is applied to market research and strategic decision-making. Clients use simulations to test product launches, policy changes and critical communications before committing to them.

The company was founded by three teenagers - Cameron Fink, Ned Koh and John Kessler - and is valued at $1 billion. Investors include Redpoint, General Catalyst and Felicis. Enterprise clients named by the company include EY, Accenture Song and Interpublic Group, spanning the market research, consulting, advertising and marketing sectors.

Aaru is headquartered in New York and maintains an office in Singapore. Its stated founding philosophy, termed "transactionalism", holds that value is created through dynamic interactions between multiple parties. Technical work centres on multi-agent AI simulation, behavioural modelling, population-scale simulation and predictive analytics.

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