Circana

Circana is a data and analytics company that measures and accelerates demand for brands, combining big data, an AI data-visualization platform and consulting expertise across more than 25 industries. Its work centres on consumer purchase behaviour, covering online and in-store commerce and spanning consumer packaged goods and retail. The company serves more than 7,000 of the world's leading brands and retailers, drawing on a combined corporate history of more than 100 years.

The firm's principal product is an AI data-visualization platform that merges large datasets with machine-driven visual analysis to produce consumer insights and inform client decision-making. Alongside the technology sits a substantial advisory practice: Circana positions itself as a partner to the brands it serves rather than a supplier of data alone, guiding clients on next steps rather than simply reporting results.

Circana's analysis is cited by major global media outlets, among them Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal and USA Today. The company states that it turns complexity into clarity through what it describes as the most complete view of the consumer.