Pure Storage

Pure Storage is an enterprise data storage company founded in 2009 and headquartered in the United States, with more than 5,600 employees worldwide. It provides an all-flash data platform for storing, managing and protecting data at any scale, intended to replace the complexity and cost of traditional storage infrastructure. The company serves more than 14,000 customers, including 62% of Fortune 500 companies, across data-intensive organisations and IT infrastructure environments.

The firm's offerings comprise all-flash storage hardware and software and the Evergreen platform, a continuously modern data platform reporting 99.9999% availability. Its technical work spans enterprise storage hardware and software, data management and data protection, AI-ready infrastructure, and storage sustainability, with power consumption reductions of up to 85% compared with legacy storage. Pure Storage was named a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.

Operating globally, Pure Storage reports a Net Promoter Score of 84. The company describes its mission as uncomplicating data storage through simplicity and ease of use, and its Evergreen approach is built around long-lasting, continuously updated offerings rather than periodic replacement.